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Customer story

OEM · Commercial Power Provider

Briggs & Stratton – Vanguard Increases Awareness Across SmartEquip Rental Channel

Learn how Briggs & Stratton - Vanguard increased their brand awareness in the rental market across the SmartEquip Network.

One of our primary business objectives was to increase brand awareness to grow our commercial market segment within the rental channel. The SmartEquip platform was a critical component to our growth strategy. Tools like Network Publisher give us the ability to connect with our target audience on a regular cadence. We are able to launch new products and educate the rental market on the ROI benefits of our engine portfolio.

Increase the utilization of technicians and equipment with the only tool that delivers accurate information all on one platform.

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Industry membership & affiliations

AED — Associated Equipment DistributorsAEM — Association of Equipment ManufacturersAGC — Associated General ContractorsARA — American Rental AssociationEquipment RentalSCRA