In today’s digital world, it’s important for parts sellers to offer an online retail store to their customers. However, the biggest challenge these sellers face is finding an e-Commerce solution that provides an easy, self-serve platform tailored to the construction industry.
The SmartEquip e-Commerce Store 2.0 platform offers a turnkey solution for construction equipment dealers, rental businesses, and fleet owners who need to manage their inventory, product support, sales and more in one easy-to-use, self-serve online platform. It leverages SmartEquip’s industry leading parts catalog network and offers a customizable, scalable solution that will enable retailers to create and manage their stores with ease.
To better explain the benefits of this “out-of-the-box” solution, here are 5 reasons why your customers will want to shop for parts on your SmartEquip e-Commerce Store site:
One of the big challenges customers face when buying equipment parts, is finding up-to-date manuals and parts diagrams. This means time-consuming searches and potential delays in serving their customers.
With SmartEquip’s one-stop-shop e-Commerce Store platform, you can leverage their global network of over 700 brands offering diagrams and product support information by connecting with those you are authorized to sell. Customers can search easily and have confidence that the parts they’re buying are the right ones for their repair job.
With the SmartEquip Network’s real-time OEM content, you won’t need to worry about old parts and manuals – the content is ready to go, maintained by their suppliers themselves.
For customers, not being able to find what they’re searching for will lead to frustration and a loss of engagement with your online parts store. That’s why SmartEquip e-Commerce Store has enhanced its Intelligent Search feature to provide easy navigation in finding the right manual and the right parts, based on pre-established relationships.
Customers can quickly search by diagram, category or part number and create a multiple parts cart order, with just one click of the button.
A key to creating a successful e-Commerce experience is giving your customers options to customize and make the online space relevant to the equipment in their fleet. And in order to encourage customer retention, you need to provide features that make their experience convenient each time they interact with your site.
SmartEquip’s e-Commerce Store platform will give your customers the ability to create an account and build a fleet profile with the My Equipment feature. This provides an efficient shopping experience because customers can:
