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News September 1, 2022 · 2 min read

The Evolution of e-Commerce: Making Online Selling Simple and Profitable for Your Business

Unlike other “out of the box” e-Commerce solutions available today, SmartEquip is industry-specific and provides industry-relevant content and support — including manuals, equipment histories and more.

The Evolution of e-Commerce: Making Online Selling Simple and Profitable for Your Business

It doesn’t take much to see that e-Commerce has exploded in the wake of the COVID-19 pandemic. Familiarity with online ordering and delivery of goods has opened consumers up to a whole new world of convenience — and that extends into their work life as well.

If you look at trends in e-Commerce — increased competition, higher costs to reach targets, supply chain — you’ll see that growth is expected to continue even if it has slowed a bit. The reality is that e-Commerce is here to stay — and you and your business should embrace the trend and grow with it.

But is ordering equipment parts and components really the same as your weekly grocery order or finding a kid’s birthday present at a retailer four states away?

It is. And you can be the one delivering that convenience to your customers.

“But I don’t understand e-Commerce,” you might be saying to yourself. “I’m not a developer!” The beautiful thing is you don’t need to be. SmartEquip e-Commerce Store makes establishing an online presence for your business extremely straightforward and turnkey.

With SmartEquip, we’ve created an e-Commerce solution that is simple and customizable in a way that allows you to properly represent your brands and your business, while leveraging SmartEquip’s extensive library of OEM schematics” says Fernando Pinera, Chief Executive Officer, SmartEquip. “You can onboard quickly, deliver your customers a simple solution for fast and easy parts ordering, and give them a better overall customer experience that doesn’t require a drive to your shop and a chat with your counterman. While those interactions are invaluable, they aren’t always necessary or the most effective use of time.”

Unlike other “out of the box” e-Commerce solutions available today, SmartEquip is industry-specific and provides industry-relevant content and support — including manuals, equipment histories and more. With SmartEquip e-Commerce Store you can:

How Do I Make This a Profitable Part of My Equipment Business?

Establishing an e-Commerce store is not a magic switch that will start flowing parts orders through your business. It needs to be established and nurtured, but it can gain momentum quickly and drive value with your customers — especially with the familiarity of other online ordering apps and programs.

So how can you start getting it to take hold in your business?

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Industry membership & affiliations

AED — Associated Equipment DistributorsAEM — Association of Equipment ManufacturersAGC — Associated General ContractorsARA — American Rental AssociationEquipment RentalSCRA