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Customer story

Dealer · Skid steer tires

Midwest Equipment Sales Centralizes Orders on the SmartEquip Network to Build Brand Awareness and Business Relationships

Learn how SmartEquip increases brand awareness, centralizes orders and improves fleet relationships for Midwest Equipment Sales Fleets.

MWE uses enhanced catalog to solidify and grow existing relationships with fleets that are members of the SmartEquip network. Being a preferred vendor for these companies has improved our overall reach and has provided us with the data necessary to make strategic decisions to benefit the organizations we serve.

Partnering with a leading provider in the digital marketplace has helped MWE improve brand  awareness significantly, especially the TNT product line. We have been able to quickly gain traction with large rental houses, increasing the notoriety of the brands we carry throughout the country.

The platform allows fleets to quickly identify in-stock products through the enhanced catalog, which has boosted revenue on applicable products significantly.

SmartEquip centralizes ordering for these companies, which creates product consistency and less confusion on where to acquire replacement parts. Since fleets are often selective about who is added as a preferred vendor, service managers can rest assured that they are receiving quality products.

Increase the utilization of technicians and equipment with the only tool that delivers accurate information all on one platform.

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Industry membership & affiliations

AED — Associated Equipment DistributorsAEM — Association of Equipment ManufacturersAGC — Associated General ContractorsARA — American Rental AssociationEquipment RentalSCRA